SUSTAINABILITY
We’re not a fast fashion brand. We believe in making small but real changes rather than aiming for perfection. Fashion is a big polluter, and while we can't be completely sustainable, we’re committed to doing our best to reduce waste, use ethical production methods, and choose sustainable materials and practices that are kinder to the planet. We don’t take cheap shortcuts with our fabrics or production, which is why our pieces might cost more – but they’re made to last, with quality and care, not just for you but for the planet too.
So shop with a clear conscience – when you choose us, you’re avoiding the pitfalls of fast fashion. We know fashion has a huge impact on the environment but we're all about being transparent and making progress.
Our goal is to inspire others to make better choices, no matter how small.
We’re not a fast fashion brand. We believe in making small but real changes rather than aiming for perfection. Fashion is a big polluter, and while we can't be completely sustainable, we’re committed to doing our best to reduce waste, use ethical production methods and choose sustainable materials and practices that are kinder to the planet. We don’t take cheap shortcuts with our fabrics or production, which is why our pieces might cost more – but they’re made to last, with quality and care, not just for you but for the planet too.
So shop with a clear conscience – when you choose us, you’re avoiding the pitfalls of fast fashion. We know fashion has a huge impact on the environment but we're all about being transparent and making progress.
Our goal is to inspire others to make better choices, no matter how small.
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FABRICS & MATERIALS WE ARE USING
- Fabrics: We use a blend of 80% GOTS-certified organic cotton and 20% polyester to ensure comfort and flexibility. The organic cotton is free from harmful chemicals, hypoallergenic, and uses 91% less water than conventional cotton. It also produces 46% fewer greenhouse gas emissions and offers a softer, more durable fabric due to hand-picking. The polyester enhances flexibility and stretch, making it easier to move and work out. Our materials are certified under the Organic Blended Cotton Standard and Organic 100 Cotton Standard.
- Clothing Tags: Our clothing tags are made from recycled paper, reducing waste and supporting sustainable practices.
- Labels: We use recycled materials for our labels to further minimise our environmental impact and promote a circular economy.
OUR SHIPPING AND RETURN METHODS
- Shipping: We use recycled polythene mailing bags for all our shipments to minimise waste. Everything is sent in one package to reduce packaging materials and environmental impact.
- Faulty Returns: Returned items that are imperfect are not discarded. Instead, they will be re-sold at a discounted price to extend their lifecycle and reduce waste. We aim to avoid returns by being fully transparent with sizing information, helping customers choose the perfect fit from the start.
THINGS WE ARE WORKING ON
- Packaging: We’re transitioning to biodegradable or recycled clear bags for packaging our products. These materials help minimise landfill contributions and are designed to break down more quickly than traditional plastics, aligning with our commitment to sustainability.
- Materials: We’re working on finding the best recycled polyester to blend with organic cotton for our upcoming collections. Polyester is essential for activewear because it adds flexibility and stretch, enhancing comfort and performance during workouts while ensuring durability. This blend helps us create high-quality sustainable products that meet both our environmental and functional goals.
BE PART OF THE SOLUTION
- By choosing our apparel and supporting other independent brands, you’re not just getting high-quality adaptable pieces that enhance your wardrobe – you’re also contributing to reducing waste and making smarter eco-friendly fashion choices.
- When you shop with us, you’re already making a difference. Your support for our sustainable products demonstrates a commitment to better options. Spread the word about us and other like-minded brands, and you’ll be part of a movement that’s transforming fashion. Our mission? To redefine streetwear for a new generation. It’s more than just fashion; it’s a shift in culture, a community of change-makers, and a new way to style – join us, be part of it and don't miss out.
Collapsible content
FABRICS & MATERIALS WE ARE USING
- Fabrics: We use a blend of 80% GOTS-certified organic cotton and 20% polyester to ensure comfort and flexibility. The organic cotton is free from harmful chemicals, hypoallergenic, and uses 91% less water than conventional cotton. It also produces 46% fewer greenhouse gas emissions and offers a softer, more durable fabric due to hand-picking. The polyester enhances flexibility and stretch, making it easier to move and work out. Our materials are certified under the Organic Blended Cotton Standard and Organic 100 Cotton Standard.
- Clothing Tags: Our clothing tags are made from recycled paper, reducing waste and supporting sustainable practices.
- Labels: We use recycled materials for our labels to further minimise our environmental impact and promote a circular economy.
OUR SHIPPING AND RETURN METHODS
- Shipping: We use recycled polythene mailing bags for all our shipments to minimise waste. Everything is sent in one package to reduce packaging materials and environmental impact.
- Faulty Returns: Returned items that are imperfect are not discarded. Instead, they will be re-sold at a discounted price to extend their lifecycle and reduce waste. We aim to avoid returns by being fully transparent with sizing information, helping customers choose the perfect fit from the start.
THINGS WE ARE WORKING ON
- Packaging: We’re transitioning to biodegradable or recycled clear bags for packaging our products. These materials help minimise landfill contributions and are designed to break down more quickly than traditional plastics, aligning with our commitment to sustainability.
- Materials: We’re working on finding the best recycled polyester to blend with organic cotton for our upcoming collections. Polyester is essential for activewear because it adds flexibility and stretch, enhancing comfort and performance during workouts while ensuring durability. This blend helps us create high-quality sustainable products that meet both our environmental and functional goals.
BE PART OF THE SOLUTION
- By choosing our apparel and supporting other independent brands, you’re not just getting high-quality adaptable pieces that enhance your wardrobe – you’re also contributing to reducing waste and making smarter eco-friendly fashion choices.
- When you shop with us, you’re already making a difference. Your support for our sustainable products demonstrates a commitment to better options. Spread the word about us and other like-minded brands, and you’ll be part of a movement that’s transforming fashion. Our mission? To redefine streetwear for a new generation. It’s more than just fashion; it’s a shift in culture, a community of change-makers, and a new way to style – join us, be part of it and don't miss out.
